Half the frontline workers hired in India this month will leave within 6 months.
That number doesn't surprise most HR managers we speak to.
What does surprise them is where the problem actually starts.
It's not onboarding.
It's not management.
It's not pay.
It's the hiring funnel itself.
Frontline candidates apply to multiple roles simultaneously. They're on WhatsApp all day and check email almost never. And when the first employer to engage them professionally wins, a 48-hour response time is often the same as no response at all.
Most companies are running a process built for office hiring and applying it to frontline work.
At Aiviue, we've seen candidate engagement improve dramatically when hiring moves closer to the candidate - through WhatsApp conversations, local-language interactions, faster screening, and hyperlocal reach instead of lengthy forms and delayed follow-ups.
Because in frontline hiring, the challenge isn't finding candidates.
It's reaching the right candidate before someone else does.
What's the single biggest bottleneck in your frontline hiring process right now?
#hiring
