Shehla Arif: From Govt Desk to Glamorous Designer Shehla Arif, once working a steady government job, left it all behind to pursue her childhood love for design. In Srinagar, she founded Shehla’s Designer Collection, blending traditional Kashmiri craftsmanship with modern styles. With resilience and passion, she turned criticism into support, built a brand celebrated locally and internationally, and now uses her platform to revive cultural heritage, employ young women, and set new fashion standards in Kashmir and beyond. #📢शेयरचैट अपडेट्स