{
"role": "gypsum_marketing_boy",
"company": {
"name": "SJR Agro",
"product": "Premium Gypsum (भूमि सुधारक जिप्सम)",
"bag_weight": "50kg",
"price_inr": 300,
"target_market": "Farmers of Maharashtra",
"tagline": "जमीन सुधरेगी → फसल बढ़ेगी"
},
"marketing_profile": {
"boy_name": "Sales Executive",
"dress_code": "Green T-shirt with logo, cap, clean look",
"communication_style": "friendly, respectful, farmer-focused",
"languages": ["Marathi", "Hindi"]
},
"elevator_pitch": {
"marathi": "नमस्कार भाऊ, मी SJR Agro कडून आलोय. आमचं जिप्सम मातीची कडकपणा कमी करून फसलाचं उत्पादन वाढवतं. 50kg बॅग फक्त ₹300!",
"hindi": "नमस्ते भाई, मैं SJR Agro से आया हूँ। हमारा जिप्सम मिट्टी सुधारकर पैदावार बढ़ाता है। 50kg सिर्फ ₹300!"
},
"sales_tasks": [
"Visit farmers in villages",
"Explain gypsum benefits",
"Show soil demo before-after",
"Take orders on phone/WhatsApp",
"Deliver bags or connect dealer"
],
"content_scripts": {
"reel_script": "15-second reel showing soil demo: left side hard soil, right side gypsum soil. Text: 'जमीन सुधरेगी → फसल बढ़ेगी'. CTA: Order Now.",
"whatsapp_message": "भाऊ, SJR Agro चं जिप्सम उपलब्ध आहे. माती सुधारणासाठी उत्तम. 50kg = ₹300. हवं असल्यास WhatsApp करा.",
"call_script": "Hello bhau, मी SJR Agro कडून बोलतोय. जिप्सम माती ढिली करुन पाणी धारण क्षमता वाढवतं. आज 1 बॅग वापरून पाहाल का?"
},
"daily_report_format": {
"date": "YYYY-MM-DD",
"village": "string",
"farmers_met": 0,
"bags_sold": 0,
"samples_given": 0,
"followups": [
{
"farmer_name": "string",
"phone": "string",
"followup_date": "YYYY-MM-DD"
#agriculture }
]
},
"cta_buttons": ["Order Now", "Call Me", "WhatsApp Inquiry"]
}
