The ongoing Middle East conflict is impacting the Indian market, leading to a shift in consumer behavior where buyers are moving from large packs to small 5-20 rupee packets. FMCG companies like Parle, Britannia, and AWL report that small packs now contribute up to 60% of total sales in categories like biscuits, soaps, and oils. To counter rising raw material and packaging costs without increasing prices, companies are reducing the weight of products in smaller packs. This trend, previously dominant in rural areas, is now rapidly increasing in semi-urban and urban markets. https://sambad.in/business/consumers-prefers-small-packets-12011729 #creator program