Parle's iconic 'Melody' chocolate, launched in 1983, has transformed into a diplomatic symbol between India and Italy. Following the popular internet meme 'Melodi' (combining names of PM Modi and PM Meloni), PM Modi gifted Melody chocolates to Italian PM Giorgia Meloni during a meeting in Rome. This 1-rupee candy has now become a global trend, showcasing modern soft-power diplomacy and internet culture's influence on international relations.
https://www.varthabharati.in/vishesha-varadigalu/melody-to-melony-modi-2248918 #creator program



