Kalyan Jewellers' lifestyle brand Candere has appointed Indian women's cricket star Smriti Mandhana as its brand ambassador. She joins Bollywood actor Shah Rukh Khan as the face of the brand. The director of Candere, Ramesh Kalyanaraman, stated that Smriti represents a generation that values ambition and authenticity. The collaboration aims to strengthen the brand's connection with young and modern Indian consumers. Smriti expressed her excitement, noting that the brand's contemporary designs align perfectly with her personal style for everyday wear. https://sambad.in/sports/cricket/smriti-mandhana-becomes-brand-ambassador-of-candier-12116694 #creator program