Rising geopolitical tensions in West Asia have led to a surge in crude oil and fuel prices, increasing production and logistics costs for FMCG firms. Major players like Dabur, Parle, HUL, Britannia, and Nestle are considering price hikes or reducing packet weight (grammage) to offset costs. Dabur has already increased prices by 4%. Experts warn that these hikes could severely impact demand in rural markets, potentially affecting India's overall economic growth rate as rural consumers are highly price-sensitive. https://newsyday.com/news.php?id=fmcg-companies-are-preparing-for-a-new-wave-of-inflation-consumer-goods-will-become-more-expensive-622601 #creator program