Bagru, a village near Jaipur, Rajasthan, is world-renowned for its 400-year-old traditional 'Bagru Print' practiced by the Chhipa community. This eco-friendly block printing technique uses natural dyes derived from indigo, madder roots, and pomegranate peels. In 2024, it received the Geographical Indication (GI) tag, significantly boosting its global demand. Beyond traditional sarees, the print is now popular on lifestyle products like bedsheets, shoes, and home decor, being highly valued by fashion experts for its sustainability. https://sambad.in/special/bagrus-huge-market-12115577 #creator program