Geopolitical tensions in West Asia have spiked crude oil prices, increasing freight and production costs for FMCG firms. Major players like Dabur, Parle, HUL, Britannia, and Nestle are considering price hikes or reducing pack weights (grammage cuts). Dabur has already raised prices by 4%. Experts warn this will heavily impact rural markets and could slow down the national economic growth rate as consumers become more price-sensitive. https://jsrtimes.in/news.php?id=fmcg-companies-are-preparing-for-a-new-wave-of-inflation-consumer-goods-will-become-more-expensive-622601 #creator program