#💼பிசினஸ் டிப்ஸ்💸 Startup Playbook | 100 Days of Learning in Public Day 15/100 — Finding the Customers Who Need Your Product Most One of today's most valuable lessons: Not every customer is your customer. Many startups fail because they try to serve everyone. Successful startups do the opposite. They define an Ideal Customer Profile (ICP). An ICP helps answer: • Who benefits most from our product? • Who experiences the strongest pain? • Who adopts fastest? • Who stays longest? A strong ICP typically includes: Demographics Age, role, industry, company size. Firmographics Revenue, location, growth stage. Pain Points What urgent problem exists? Buying Triggers What event motivates them to act? A great example is HubSpot. They focused on small and medium businesses with limited marketing resources. That clarity influenced product design, sales strategy, and marketing. Big takeaway: Focus creates growth. Trying to serve everyone creates confusion. Day 15 complete. #StartupPlaybook #Entrepreneurship #ICP #Startups #LearningInPublic
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