When we look at an organisation as a brand on the internet, it’s the graphics that speak the louder. People who are internet savvy are majorly the youth who are more appealed by the design of a brand than what the brand does or offers. Majority of people who are the potential customers and judges of your online presence expect your brand to represent itself and all that it stands for through your visual appearance. It is what appeals to their senses and stimulates a unique recognition. Youngsters these days don’t expect traditional, they want a mixture of new ideas they can relate with or stand by and a familiar identity. The visual language of Moj as a brand is synonymous with young energy, Indianness and inclusivity.

Moj literally translates to fun or happiness in several Indian regional languages including Punjabi, Gujarati and Hindi. The creative intention behind the name is a versatile app for people who live and love to express themselves. To go beyond the simple expression, Moj’s goal is to provide the zealous content creators with an all-in-one content platform to make content without worrying about the complexities of mainstream social media platforms. Being built for creators, on the app, our users can create a wide variety of video content with the help of easy-to-use editing tools available in our suite. While they are our content creators, they also are our content consumers we aim to provide with a seamless and multi-genre content feed. Along with this, we also offer our creators to get inspired and entertained by their favorite celebrities by accessing the entertaining content posted by them regularly.

The choice is what we aspire to giving our creators and consumers. There is a different content category for every user with a personal favorite content genre. There is Comedy, Viral, Soothing, Dance and Music, Food, Fashion, Motivation, Art, and other contemporary topics like India Fights Covid, May Day, Ramadan Mubarak and so on.

What Moj Says Through Its Visual Appearance:

A face of energetic youth and vibrant Indian culture and a champion of providing a safe and inclusive social media platform to all the users, the design theme of  Moj had to stand by the same. Right from its logo, the solid yellow smiley face with its eyes squinted to a large variety of colorful stickers and emoticons, the overall visual appeal of Moj screams of energy that collectively comes from India’s youth which constitutes almost 35% of total population and India’s diverse culture. The two base colors, black and yellow stand for technology and entertainment respectively. The alternative vision behind a clean and striking is to create more impact with less noise. The minimal M shaped eyes remain consistent in design all across the app features and appearance.

Staying true to the high-spirited Indian culture, the vibrant yellow color that represents a new season or a phase of life, festivals of peace and happiness and new relationships is prominent in the overall graphics of Moj. No other color could represent Moj and its identity as a brand in a truer sense to its beliefs.

Yellow, indicating a fresh start is also the color of youth and their vigour that also forms the majority of our users ranging from the age of 18 to 25. Youngsters of this age are the most active and creative content consumers of Moj. Apart from primary colors of yellow and black, other prevalent secondary and tertiary colors of Moj are Aqua, Green, Red, Purple, Ivory, Orange, Fuschia and Blue. All these colors are synonymous to the soul of contemporary India and its enthusiasm and confidence, the voice of the youth who knows how to prioritize happiness and playfulness in their lives over other trivial things.

Story of Moj logo:

Youngsters are the most active and creative content consumers of Moj. Apart from primary colors of yellow and black, other prevalent secondary and tertiary colors of Moj are Aqua, Green, Red, Purple, Ivory, Orange, Fuschia and Blue. These colors are equivalent to the unmatched passion and powerful emotions of contemporary India who know how to prioritize happiness and playfulness in their lives over other things. The simple Moj logo design stands out when in collaboration with other brands as well, a design anyone can draw!

There are dozens of apps that provide users with a platform to create in national and international languages. There were not many apps purely dedicated to creating content in local Indian languages. Moj fills that gap and bridges different Indian communities with content available in various local languages. A true sense of belonging is what Moj aims to give its users. Moj’s design fabric makes its users identify with its familiar color tones that are very common in the average Indian lifestyle. While the look and feel of the app is minimalistic, the features are limitless using which users can convert their creativity into impactful expression.

Moj strives for satiating the hunger of millions of Indian people who want to create and consume content in their own local languages. The content on Moj is available in fifteen different Indian regional languages varying from Kannada, Odia, Gujarati to Rajasthani, Haryanvi and Urdu. The content diversity is its uniqueness. With a single tap a user can traverse a tremendous universe of video content. There is useful and entertaining content for users of all ages and preferences; whether it is a homemaker looking for recipes or a student looking for educational videos.

The Vision Behind Moj

The Stimulus Behind Moj - There were and are dozens of apps that provide users with a platform to create in national and international languages. An app purely dedicated to creating content in local Indian languages was what was amiss. Being local or a true sense of belonging is what we aim to give our users through our design too. Moj’s design fabric makes its users identify with its familiar color tones that are very common in the average Indian lifestyle. While the look and feel of the app is minimalistic, the features are limitless using which users can convert their creativity into impactful expression.

How Are We Different?

We strive for satiating the hunger of millions of Indian people who want to create and consume content in their own local languages. The content on Moj is available in 15 different Indian regional languages varying from Kannada, Odia, Gujarati to Rajasthani, Haryanvi and Urdu. Our content diversity is our uniqueness. With a single tap you can traverse a tremendous universe of video content. There is useful and entertaining content for users of all ages and preferences; whether it is a homemaker looking for recipes or a student looking for educational videos.

What Do We Believe in as a Brand?

India’s very own short-form content platform! Our primary aim is to save our Indian users a lot of time that they might end up wasting on looking for apps available in local Indian languages. As we offer content in 15 different Indian languages, our users get a uniquely diverse content feed every day, which is specially curated for them based on their likes and dislikes. Our belief strengthens as we emerge as India’s biggest local content platform that helps Indians from all parts of the country, big or small, reach out to maximum audiences more strongly and consistently every single day.

Moj in Three Words

To define Moj, a platform that has given a voice to millions of Indians to express themselves freely is not simple. But if we had to, three words - connect, choice and country could define Moj in the best possible way.

Connect means a lot more than just connecting people here. Moj works on a model of connecting every last person in India to another, irrespective of their culture, community and state. Staying true to India’s “Unity in Diversity”, Moj brings people from every corner of the country together on one single platform where they can truly connect, setting aside their differences i.e. language, class and culture. On Moj, every single user gets an equal and fair chance to showcase their talent. Moj has opened the doors of a whole new world for non-traditional social media users who otherwise didn’t feel welcomed on conventional platforms. Now every Indian no matter what language they speak or the region they belong to, can feel proud being a vital part of this immense creators’ network built by Moj.

Choice is of the highest importance at Moj. When it comes to their preference of the content and feed, the user has the choice to decide exactly what kind of content they want to create, watch or listen to. Based on their interests and trends, every single user is entitled to a unique content feed to enjoy. No judgements or scrutiny for having a certain choice of content, all the users on Moj can search and select from a wide array of content categories using different hashtags like latest movies, pets videos, fitness videos, talent videos, mental peace videos and so on.

Country comes before anything else for Moj. Keeping the soul of India intact is what Moj lives on. Our India stands out in the world map for being a youthful, vibrant and an inclusive country. Being available in fifteen local languages and having content trends covering every happening around the country, Moj simply believes in maintaining the essence of India and Indian culture that thrives on mutual love of its people. People who are almost unlikely to ever cross paths otherwise can easily connect among each other on Moj. Moj’s design language and color theme also communicates just the same. The striking vibrant colors of Moj are symbolic to India’s true character - its contrasting weathers, strong emotions and distinctively rich cultures and festivals.

Moj as a brand is one true voice of millions of Indians, empowering them to be fearlessly themselves while enjoying versatile content and showcasing their talent on a social media platform of their own.