As part of our “Scale Ideas to Reality” blog series, we spoke with Shashank Shekhar, Sr Director of Content Strategy and Operations, about the impact his team creates by supporting users and content creators.

What are the challenges your team solves?

ShareChat and Moj are at the forefront of India's content creation ecosystem, driven by AI. Our Content and Operations team plays a pivotal role in scaling the creator ecosystem for both apps. This encompasses tasks like acquiring new creators, addressing their challenges, nurturing and developing their skills, and, most importantly, guiding them toward success on our platforms.

We are committed to continuous innovation, regularly introducing new content formats and categories on our platform. Furthermore, we harness data to gain insights into our users' evolving content consumption preferences, ensuring our content's ongoing relevance and engagement. Our team takes responsibility for maintaining a secure platform through robust trust and safety operations.

Aligned with our purpose and goals, we constantly identify matching content-led revenue opportunities for our creators.

What is the best aspect of working at ShareChat?

It is 'Freedom,' which is closely linked to our value of Ownership. Our teams enjoy the freedom to identify opportunities and execute their plans. This includes testing ideas, formulating hypotheses, engaging in experimentation, and developing processes and systems.

What does scaling ideas to reality mean to you?

For me, scaling ideas into reality means positively impacting millions of users and creators. Bringing an idea to fruition follows a roadmap from 0 to 1, 1 to 10, and eventually 10 to 100. While not all ideas may succeed, those that do have the power to reshape the trajectory of the organization and the entire industry.

How do we build impact for our creators and users?

We continuously strive to create a meaningful impact for our creators and users by comprehending our audience's content needs and preferences. We employ innovative strategies to deliver the best possible experience to our users and help them stay entertained.

We create an impact for creators by assisting them in expanding their presence and unlocking monetisation opportunities to grow their brands.

The driving force behind our teams at ShareChat is the purpose of building India's largest content creator ecosystem, motivating us every day.