Building a product for a culturally diverse audience in India at a scale is a complex yet exciting challenge for Amit Zunjarwad (Chief Product Officer, ShareChat and Moj) and his team. In this Scale Ideas to Reality blog series, he shares how our culture and values accelerate problem-solving and business impact.

What are the challenges your team solves at ShareChat?

India is a diverse and unique market culturally as well as from a content consumption perspective. One of the biggest problems our product team solves is how we cater to the audience's entertainment & content needs. Comprehending our users, their lifestyles and content needs is a complex challenge.

Understanding behaviours across languages, demographics and geographies to construct a "Bharat-first" innovative social media product that resonates with our users, creators, and partners drives our efforts at ShareChat.

What’s the best aspect of working at ShareChat?

Very few companies on a global scale operate quite like ShareChat does. The challenges we navigate, both on the business and technical fronts, are complex and offer our team an excellent growth opportunity. Specifically on the technology side, we are building India’s first deep tech company that's working on cutting-edge, applied AI and being able to drive a real impact through AI is what's truly unique and exciting here. Working alongside some of the brightest minds in the industry adds to the excitement, making ShareChat the best place to work for anyone aspiring to build their career in this niche space.

What does Scaling Ideas to Reality mean for you?

In today’s information-aware age, bringing ideas alone is not a challenge. Great ideas are important; however, what's more important is creating an efficient and repeatable platform for taking meaningful ideas and scaling them to impact the real world. At ShareChat, whether you are from product, engineering, sales or any other team, you can bring ideas, build a strong business construct and execute them to make a real impact. Our team members can engage on a significant scale and experiment fast. Our culture enables an environment where unconventional ideas are encouraged to foster innovation. Most importantly, it encourages tireless efforts to shape these ideas into real, measurable outcomes with a meaningful impact. "Scaling ideas to reality" is not just a tagline; it encapsulates the essence of our beliefs and culture at ShareChat.

What is your success mantra for employees or candidates at ShareChat?

Your success mantra involves gaining a profound understanding of user needs and how to apply AI to address those needs and drive compounding outcomes at scale effectively.