9th September 2022, Bengaluru: Dukaan, a leading e-commerce enabler, and ShareChat (Mohalla Tech), India’s largest homegrown social media company with 400 MAUs across its platforms - Moj and ShareChat, have entered into a strategic partnership to power a new era of live commerce in India. Through this partnership, Dukaan will enable the merchants on its platform to collaborate with creators present on ShareChat and Moj to promote their products through video and live content.

Launching first on Moj this month, this partnership will enable small and medium businesses on Dukaan, present across different regions of India, to promote their products and services with the help of millions of regional creators who have a strong influence among their audience. These businesses will acquire another sales channel to grow their presence beyond SEO and Social Ads. This partnership will also provide monetization opportunities to the creators present on Moj and ShareChat, making video and live commerce a sustainable revenue stream. Earlier this year, Moj launched live and video commerce on its platform and has witnessed promising growth in revenue and creator monetization.

Social platforms, especially short video platforms, have become popular among Indian consumers. Over the last few years, creators have become instrumental in supporting the decision-making of the users who follow and trust them. Purchasing an item while viewing a trusted creator's video or live content is far more authentic, engaging, and inspiring and helps retain the viewer's interest. Some popular e-commerce categories on Moj have been fashion, apparel, home decor, health, wellness, and so on.

Suumit Shah, CEO of Dukaan, said, "SMBs and e-commerce brands are struggling with high customer acquisition costs on the platforms like Facebook and Google Ads, while the creator economy is emerging as a new frontier for generating the demand cost-effectively. Dukaan has built a unique network of merchants through its mobile-first approach and razor-sharp focus on SMBs. ShareChat and Moj bring a highly scalable and efficient vehicle to reach their target audience and grow their business on this modern, future-ready platform. With this partnership, sellers will now be able to partner with millions of creators that are the right fit for their brand and leverage their reach to drive meaningful ROI."

Talking about the partnership, Amit Zunjarwad, Chief Product Officer of ShareChat and Moj, said, "We are excited to partner with Dukaan on expanding our social commerce business. In the past few months, we have scaled our commerce business across live streaming and short video formats, driven by 3x improvements in conversion rates. This partnership will unlock the next growth phase of India's e-commerce story. ShareChat and Moj together are among India’s top three content aggregators and India's largest network of trusted creators who share a unique and deep connection with their audiences from different regions of India. In this new era of content-led commerce, creators will help bring relevant products from a range of merchants to their followers through engaging and entertaining content."

Dukaan is a DIY platform that enables merchants with zero programming skills to set up their e-commerce store using smartphones. Social commerce can be a powerful sales tool for merchants as it will help improve the user purchasing experience on product selection, price/offers discovery, and catalog description, creating deep purchase intent. Live and interactive video formats bring social proofing through trusted circles and help directly answer users' queries in real-time to drive high-confidence purchases further.

***
About Dukaan: Dukaan is a DIY platform that enables merchants with zero programming skills to set up their e-commerce store using smartphones. Social commerce can be a powerful sales tool for merchants as it will help improve the user purchasing experience on product selection, price/offers discovery, and catalog description, creating deep purchase intent. Live and interactive video formats bring social proofing through trusted circles and help directly answer users' queries in real-time to drive high-confidence purchases further.

About ShareChat: ShareChat (Mohalla Tech Pvt Ltd) is India’s largest homegrown social media company, with 400+ million MAUs across all its platforms. Founded in 2015 by Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan, ShareChat is valued at US$5 billion and has social media brands such as ShareChat App and Moj under its portfolio. Today ShareChat App is India’s leading social media platform, with over 180 million monthly active users spread across the country. In July 2020, ShareChat launched its short video app Moj in a record 30 hrs. Today, Moj is India’s #1 short video app, with the highest monthly active user base of nearly 300 million.

Download App: iOS |Android

For further information, kindly write to press@sharechat.co