Best Solution (Bestsoln) | Startup Authority
Tata Motors is changing more than its name in the showroom.
Its passenger vehicle business has unveiled Tata.cars as its new customer-facing identity, designed to bring its cars, digital platforms, dealerships and ownership experience under a more unified consumer brand.
The new proposition comes with a simple promise: “Nothing's Too Far.”
The company's legal identity remains Tata Motors Passenger Vehicles Limited, while Tata.ev continues as the identity for its electric-vehicle business.
It's a branding shift, but also a strategic one.
Tata wants its passenger-car business to be seen less as a manufacturer and more as a modern mobility brand.
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