Best Solution (Bestsoln) | Startup Authority
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Apple has picked its date.
On September 9, the company will return to its biggest annual product stage under an unusually playful invitation: “Surprise and shine.”
The event is expected to centre on the next iPhone generation, with new Apple Watch models and other hardware also anticipated. Rumours point to a particularly ambitious cycle, including the possibility of Apple's first foldable iPhone, although Apple has not confirmed those products yet.
For Apple, September is rarely just about launching another device.
It is about setting the direction for the next year of consumer technology.
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