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India's liquor market is witnessing a major shift as demand for premium and luxury brands surges by up to 36%. In the Q1 of FY 2026-27, major companies like Radico Khaitan, United Spirits, and United Breweries reported significant growth in revenue and net profit driven by premiumization. Radico Khaitan saw a 76% jump in net profit, while United Breweries experienced a 17% rise in premium beer volume. Despite some challenges due to state policy changes and higher costs, the trend toward high-end whisky, vodka, and gin continues to reshape the industry.
https://argusnews.in/national/india-liquor-market-premium-sales-rise-36-percent