![The IndianEXPRESS] =9 SUBSCRIBE JOURNALISM OF COURAGE EXCLUSIVE: Actors Shah Rukh, Ajay Devgn, Tiger Shroff get FDA showcause Vimal Elaichi' ad notices over The regulator says the ad indirectly promotes a pan masala brand banned in Maharashtra Endorsers face a penalty of up to Rs 10 lakh Written by: Heena Khandelwal Updated: Aug 16, 2026 11.16 AM IST 4 min read Mumbai Shah Rukh Khan Ajay Devgn and Tiger Shroff in latest Vimal Elaichi ad.](https://cdn4.sharechat.com/bd5223f_s1w/compressed_sharp_40_img_607529_241144e5_1786876599278_sc.jpg?tenant=sc&referrer=pwa-sharechat-v2&f=278_sc.jpg)
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