sunny Singh 9
IIM Sambalpur is empowering local master weavers by providing them with free business management training in the Odia language. Over the past three years, 75 weavers have been trained in marketing, branding, GST, finance, and digital sales. This initiative helps traditional artisans adapt to modern market demands, use e-commerce platforms like Flipkart, and build their own brands. The program aims to establish Sambalpuri handloom as a global brand while increasing the income of weavers and preserving the traditional craft.
https://otvkhabar.in/odisha/iim-sambalpur-helps-weavers-reach-global-textile-markets-12146614