sunny Singh 9
According to the 2026 Brand Valuation Study by Houlihan Lokey, the Indian Premier League's (IPL) business value has surpassed Rs 2 lakh crore for the first time, marking an 11.4% growth. Royal Challengers Bangalore (RCB) has emerged as the most valuable franchise with a brand value of approximately Rs 3,000 crore ($1.78 billion). Mumbai Indians, KKR, and CSK follow in the rankings. The league's success is attributed to a robust business model involving media rights, sponsorship, and digital platforms. The combined valuation of RCB and Rajasthan Royals reached $3.43 billion, more than double the combined sale price of the new teams added in 2021.
https://odishasambad.in/royal-challengers-bengaluru-rajasthan-royals-sales-push-ipl-crickets-business-value/