The article highlights the significance of the Raja festival in Odisha, emphasizing its tradition and rich culinary heritage. While Raja is synonymous with traditional cakes like Poda Pitha and Arisa, the modern lifestyle is shifting preferences toward market-bought sweets. Health experts suggest that traditional pithas made from natural ingredients like rice and jaggery are more nutritious than processed sweets. The story urges the younger generation to embrace their roots and preserve the authentic taste and culture of this unique Odia festival. https://sambad.in/special/raja-parba-pitha-vs-sweets-odisha-food-culture-12034526 #creator program