Bollywood filmmakers are returning to 90s superstars like Shah Rukh Khan and Salman Khan for high-budget projects as younger actors fail to guarantee box office success. Director Siddharth P. Malhotra noted that senior stars possess a 'larger than life' image that resonates with audiences, similar to the dominance of veterans like Chiranjeevi and Balakrishna in Tollywood. Recent hits like Pathaan and Gadar-2 have reinforced this trend, proving that social media popularity does not always translate into theater ticket sales. https://www.indiaherald.com/Movies/Read/994894348/Bollywood-90s-Stars-Siddharth-P-Malhotra-on-New-Gen-Actors #creator program